Hi Mark. It is a good article. And although I absolutely believe that you should love what you do, we should not be encouraging people to use passion as their search engine for a job/career. Just because you love something doesn't mean that's where your talent is or where you're life's work is. All you have to do is look at all of the kids that try out for American Idol to see that. I grew up playing lots of sports competitively, and I loved playing hockey and soccer. And although I was very good, I was never going to make it to the pros. In other words, I was never going to be one of the best.
So instead, I figured out what I was *best* at - what I was *ideally suited* for - what I was *naturally suited* for - what I was *a natural* at... I figured out who I was, what I was born to do. Ultimately, I figured out what made me unique and where I could do my greatest work.
Help people figure that out, and they will naturally love what they do - passion will be a natural outcome..